SQM Lithium's original podcast, "LUA" , became a huge success in Chile by entering the Top 3 most listened-to podcasts in the country on Spotify , becoming the first podcast related to electromobility to reach this position.
A podcast to bring electromobility closer to people
"LUA" marks SQM Lithium's first foray into the podcast format. Through this audio series, the company aims to raise awareness about electromobility and the role of lithium in electric vehicles (EVs), thanks to its energy storage capacity.
“We are very happy with the reception of 'LUA', since it confirms that this type of actions help us spread the importance of lithium for our country, looking to the future. It allows us to promote topics such as electromobility, which is vital for the decarbonization of the planet, in addition to Artificial Intelligence (AI) and innovation, but in a friendly, different and close format,” commented Ignacia López, Corporate Affairs Manager at SQM. Lithium.
Over 26 views in three weeks
Just three weeks after its release, "LUA" surpassed 26 streams and reached nearly 56 searches , figures that allowed it to reach the #3 spot on Spotify . The majority of listeners are between 35 and 44 years old.
A fictional story about lithium and electromobility
With a total of eight episodes , "LUA" features actors Antonia Santa María, Amaya Forch, and Cristián Campos . The story follows Francisca, who embarks on a life-or-death journey to northern Chile.
Listen to the podcast "LUA"
The podcast "LUA" is available on Spotify.
